Media discourse in lectures аnd practical learning material

Abstract

In media the scientific and popular style is commonly used in a variety of lectures that operate with scientific facts. In modern society, all kinds of media (radio, television, newspapers) are pragmatic; the main purpose of mass media is to influence the audience while informing it. Taking into consideration the fact that the pragmatic function of modern media is the basic one, we can say that this feature brings the types of media close to journalistic discourse. While analyzing media language features it should be noted that today viewers, listeners and readers encounter various signs of mass media discourse heterogeneity.