Enterprises Management Marketing Activities System Development

Abstract

It is substantiated the development of enterprises’ management marketing activities system in the article. The basic trends and changes in market activity and environment of enterprises are shown. It is systematized directions of management and marketing activities system development in four groups and authors reveals their essence: changes related to the needs of customers and society; increasing requirements from personnel; changes in marketing and management tools; development of engineering and technology. Use of the achievements of companies’ management marketing activities system development will contribute to strengthening the competitiveness of businesses.