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Title: Marketing systems of «pushing» and «pulling» types.
Authors: Oklander, T.O.
Keywords: marketing system
behavior of consumer
decision-making model
Issue Date: Feb-2013
Series/Report no.: №2;p. 95-101
Abstract: A concept «marketing system of pushing type» and «marketing system of heaving up type» are entered in the article in a scientific turn. The теоретико-прикладные positions of their functioning are considered. A decision-making model is considered by a consumer about a purchase on a type «consumertraveller». The areas of changes are distinguished in the process of acceptance by the consumers of decisions about a purchase. Principles of functioning of the marketing systems of heaving up type are offered.
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