Marketing systems of «pushing» and «pulling» types.

Abstract

A concept «marketing system of pushing type» and «marketing system of heaving up type» are entered in the article in a scientific turn. The теоретико-прикладные positions of their functioning are considered. A decision-making model is considered by a consumer about a purchase on a type «consumertraveller». The areas of changes are distinguished in the process of acceptance by the consumers of decisions about a purchase. Principles of functioning of the marketing systems of heaving up type are offered.