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http://mx.ogasa.org.ua/handle/123456789/2393
Titel: | Marketing systems of «pushing» and «pulling» types. |
Autoren: | Oklander, T.O. |
Stichwörter: | marketing system behavior of consumer decision-making model salesman customer |
Erscheinungsdatum: | Feb-2013 |
Serie/Report Nr.: | №2;p. 95-101 |
Zusammenfassung: | A concept «marketing system of pushing type» and «marketing system of heaving up type» are entered in the article in a scientific turn. The теоретико-прикладные positions of their functioning are considered. A decision-making model is considered by a consumer about a purchase on a type «consumertraveller». The areas of changes are distinguished in the process of acceptance by the consumers of decisions about a purchase. Principles of functioning of the marketing systems of heaving up type are offered. |
URI: | http://mx.ogasa.org.ua/handle/123456789/2393 |
Enthalten in den Sammlungen: | Стаття в журналі |
Dateien zu dieser Ressource:
Datei | Beschreibung | Größe | Format | |
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_Окландер Т.О. МАРКЕТИНГОВІ СИСТЕМИ ШТОВХАЮЧОГО І ТЯНУЧОГО ТИПІВ.pdf | Main article | 358,18 kB | Adobe PDF | Öffnen/Anzeigen |
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