Benchmarking as Management Tool of Business Marketing Activity

Please use this identifier to cite or link to this item: http://mx.ogasa.org.ua/handle/123456789/5560

Title:	Benchmarking as Management Tool of Business Marketing Activity
Authors:	Selezneva, O. Bileha, O. Didur, T.
Keywords:	benchmarking superiority's analysis comparative analysis
Issue Date:	2017
Publisher:	American Law and Economics Review. University Press
Series/Report no.:	Issue 2 (2), (October), Volume 19;р.537-544
Abstract:	In this article the definition and scientific approaches to benchmarking have been considered. The main tasks and types of intra-industry benchmarking have been specified.
URI:	http://mx.ogasa.org.ua/handle/123456789/5560
Appears in Collections:	Стаття в журналі

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